First [PLACES] lifestyle brand hotel by Valamar to open on Hvar 

(Photo credit: Valamar)

The first [PLACES] hotel by Valamar is expecting guests in Stari Grad on the island of Hvar in May. 

The Croatian hotel operator has launched a new lifestyle brand called [PLACES] by Valamar, intended for guests seeking “freedom of choice, modern design and an authentic destination experience with full respect for nature and the environment”. 

Lifestyle hotels have been a trend in the world of hospitality in recent years because they are aimed at creating a unique experience of staying and pushing the boundaries of the traditional notion of hospitality. Lifestyle hotels focus on a unique experience and authentic service, attracting modern travellers, primarily “millennials”, who especially value unique experiences, encounters with people with similar affinities, natural foods and dishes. and nature conservation and environmental sustainability, the hotel operator said.

The first Valamar hotel under the new brand will be HVAR [PLACESHOTEL] by Valamar in Stari Grad on Hvar (ex hotel Lavanda). Around HRK 53 million has been invested, and according to current plans it will open in mid-May.

One of the features of this hotel is the [PLACESFLEXI] offer, which gives guests complete freedom to enjoy the restaurant offer in the rhythm that suits them best. If for any reason they missed lunch or dinner – 25 euros of their daily credit can be used in a restaurant or hotel bars. What they don’t spend that day, they can transfer to the next one at will.

Valamar says that guests will also be attracted by the fantastic pool complex, which in this hotel becomes the centre of daily entertainment with live music by local bands and DJs, which continues after sunset. 

The hotel has 179 rooms that are a blend of Mediterranean tradition and modern design. 

(Photo: Valamar)

“All are equipped with extremely comfortable beds with top quality mattresses, and they also have smart TV, super-fast Wi-Fi, air conditioning and everything else that a modern traveler needs to experience a dream vacation. The freedom of cashless payment with a bracelet and contactless check-in will also contribute to maximum comfort,” Valamar states.

“With the introduction of the [PLACES] brand, Valamar continues to follow the latest trends in the hotel industry. It is a hotel concept intended primarily for millennials, young professionals and those who recognize themselves in the specific lifestyle values that [PLACES] promotes. For HVAR [PLACESHOTEL], the most important will be the markets of Great Britain, the United States, Germany, Austria, and of course the Croatian market. Hvar is a destination that has successfully positioned itself in the market segments of younger, relaxed and at the same time experientially and environmentally aware people. That is why we chose Hvar as a destination and as an ideal place to launch our new brand from which we have high expectations in the future. In the coming period, we plan to open several more hotels under the [PLACES] brand,” said Davor Brenko, Vice President of Valamar Riviera for sales and marketing.

The visual identity of the [PLACES] brand by Valamar is signed by Studio Sonda from Vižinada near Poreč.

Valamar Riviera manages 36 hotels and resorts and 15 camping resorts in Istria, on the islands of Krk, Rab and Hvar, in Makarska and Dubrovnik, and in Obertauern in Austria.