‘Croatia – Winter Wonderland’ campaign launched by HTZ

Plitvice Lakes (Photo: Roger Goh/Unsplash)

The Croatian National Tourist Board has launched a new promotional winter campaign “Croatia – Winter Wonderland”, which will be implemented until January 10 in key markets, namely Germany, Slovenia, Austria, Poland, the Czech Republic, Slovakia, Hungary, Italy, the Netherlands, France, Great Britain, Belgium, Sweden and Norway.

The activities will be carried out on the social networks Facebook, Instagram, Twitter, TikTok and Pinterest using the tags #CroatiaWinterWonderland and #MagicalCroatia. The main goal of the campaign is to maintain the visibility of Croatia by highlighting the winter beauties of Croatian destinations, but also certain tourist products such as eno-gastronomy, culture, natural beauty and wellness.

“The promotional campaigns we conducted this year have positioned our country as a quality, safe and well-prepared destination. That we were very successful in this was confirmed by the European Travel Commission (ETC), which pointed out that the Croatian Tourist Board during the autumn campaigns was the most active European tourism organisation on the portal and social networks Visit Europe and as such a great example to tourism organisations in other countries. By the end of this year, we expect the realisation of a certain tourist traffic, Croatian destinations have prepared an interesting Advent offer that we will highlight as part of this winter campaign,” said Croatian National Tourist Board director Kristjan Staničić, adding that the campaign will include traditional recipes, customs and traditions, the way gingerbread is made and the best localities for creating winter photos.

As part of this campaign, the #MagicalCroatia label will be adapted to certain destinations that will be included in promotional activities, so destinations and fans are invited to use tags such as #MagicalZagreb, #MagicalOpatija, #MagicalSplit, etc. Also, part of the campaign is a competition that will be held in individual markets, as part of which the best photos of winter beauties of Croatian destinations and localities will be awarded prizes, as well as the best answers of fans on social networks to prize questions.

In order to achieve the best possible results, as part of the campaign, if epidemiological conditions in the country and in emitting markets allow, a trip is planned for foreign influencers who will visit the winter wonderland on the island of Rab, explore Plitvice Lakes National Park in white, enjoy the Christmas spirit of Zagreb and Dubrovnik etc.