Croatian designer wins international acclaim for bread vending machine project

Anja Zambelli

Anja Zambelli with her visual identity for Panissimo from Istria was included in the latest LogoLounge book after selecting over 40,000 logos from all over the world

RIJEKA, 25 January 2021 – Good news from the Croatian design scene as the largest visual identities and logos portal – LogoLounge announces this year’s winners. 

Over 40,000 logos from around the world applied this year with a jury composed of international judges selecting the best. Among them was Rijeka-based Zambelli Brand Design studios for their logo of the Panissimo brand from Istria. 

The Istrian company Reginex has designed a system for selling bread through vending machines and chose Zambelli Brand Design from Rijeka for the project of creating a visual identity and logo.

(Photo: Zambelli)

Anja Zambelli, founder of Zambelli Brand Design, explained the idea of visual identity:

“Nowadays, when contactless sales have become a kind of new standard, Reginex, the Istrian leader in bakery products, has offered a whole new experience of buying bread: Panissimo self-service bread machines – vending machines that are always full of fresh bakery products, available 24 hours a day. The Panissimo brand is inspired by the strong historical connection between Istria and Italy. The brand name – Panissimo, is unique and has its Italian word “pane”, which means bread. The suffix -issimo, a superlative in Italian, is used to indicate that something has the best quality. This is how the word Panissimo was created, the new name of a young Istrian brand. In order to conjure up a new type of bread distribution and its constant availability, we have created a unique product category. “24/7 Bread Stations” perfectly outlines Panissimo appliances: these are bread stations, “open” 24 hours a day. The visual identity, the Panissimo brand logo is drawn around the silhouette of the bread to create a link to the basic Panissimo product.

(Photo: Zambelli)

When drawing this shape, not any bread was drawn, but the one for which Reginex, the parent company of the Panissimo brand, is best known: bread from a mould. Buying bread at Panissimo self-service machines is very simple and user-friendly. Such should have been the Panissimo brand, its visual and verbal identity and the design of the device. We used the same philosophy when creating the slogan: FAST AND CLOSE.

(Photo: Zambelli)

The strong contrast between the basic colours of the brand, black and yellow, which is inspired by the colour of bread, contributes to better visibility of the device in space and in combination with striking typography makes this brand memorable and unique. The Panissimo brand combines tradition in the form of indigenous products and reliable services with the innovation of modern technology, which works for you and simplifies your life, because it has the bread you are looking for at any time of the day or night. It is a machine with elements of humanity, warmed by warm baked bread and the desire to unite people, because it believes that shared, small moments make life more beautiful and cheerful.”

(Photo: Zambelli)

There are six types of bread in the vending machines, croissants, donuts and strudels, and the best-selling products are Homemade bread, Bobuli and croissants. The vending machines have been installed in Istria, and according to the owners, they plan to expand.

Anja Zambelli

This is the third time that Zambelli Brand Design has been selected by LogoLounge proving the consistency of quality internationally. They are especially pleased that Croatian brands in Croatia are gaining visual identities that were later awarded internationally.