Best business tourism agents visiting Croatia   

(Photo: HTZ)

The Croatian National Tourist Board and the MEETEX organizational team are organizing three POST-MEETEX study tours for foreign congress and business agents, as well as agents from the wedding and luxury travel segment.

There are a total of 21 agents from nine markets, with the largest number coming from France, Germany and Canada. 

The travel program, depending on the individual group, is held from 16 to 22 May 2022, and the destinations and locations to be visited include Zagreb, Dubrovnik, Opatija, Rijeka and Crikvenica, Poreč and Central Istria and Šibenik, Krka National Park and Trogir.

“These are agents who are rated as the best MICE agents according to the national congress exchange MEETEX 2022. The congress industry is important for Croatian tourism, but also for the entire economy, so we are pleased with the fact that business events are being held live again, almost without any restrictions. The best representatives of the MICE industry will be presented the congress offer of our country and I believe that we will present ourselves as excellent hosts, who want to offer their clients unique and authentic experiences, or provide them with quality service, which are some of Croatia’s main advantages as a tourist destination,” Croatian National Tourist Board Director Kristjan Staničić pointed out.

The program of all three trips is designed in such a way that groups of agents met on 18 May at Medvednica in Zagreb, where there was a gathering of agents participating in the trip with other Croatian participants in MEETEX.

“After the first two live releases, MEETEX entered the top 10 European B2B business tourism exchanges and we were all afraid of the changes that occurred due to the pandemic. However, regardless of the different format last year and this year, interest in MEETEX continues to grow, which is not only a confirmation of the quality of work of organizers and partners, but also proof that Croatia is increasingly recognized as an important destination for business tourism. This is exactly the reason for launching MEETEX for all of us, and we believe that the positive trends will continue in the future,” said Adem Braco Suljić, co-founder and director of MEETEX.

(Photo: HTZ)

This year’s MEETEX Congress Exchange was held for the fourth time with the aim of connecting international customers with key stakeholders in the Croatian congress industry. MEETEX has become the leading event of this type in Croatia, during which all the advantages and contents of Croatia as a congress and incentive destination are presented to interested international buyers. 

Also, unlike similar events in the wider environment, MEETEX is specific precisely because it offers and presents only one destination – Croatia.

In addition to the Croatian National Tourist Board and MEETEX, the tourist boards of the cities of Zagreb, Dubrovnik, Opatija, Rijeka, Crikvenica and Šibenik, as well as the counties of Istria and Primorje-Gorski Kotar, also participated in the organization and implementation of these study trips.