Unique Croatian wine label wins over big American design festivals

by croatiaweek
May 24, 2022
in Business

Unique Croatian wine label wins over American design festivals

The award-winning unique Šuran wine label (Photo credit: Dejan Hren)

After local and European competitions, the packaging design of the Rovinj Studio Tumpić/Prenc for biodynamic Šuran Wines, won awards at Dieline and ADC Awards in America.

The packaging of Šuran biodynamic wines, the work of the Rovinj Studio Tumpić/Prenc, won second place in the category of wines and champagnes of the prestigious world competition Dieline Awards.

Organised by the online magazine of the same name, which is the most visited and most read page dedicated to packaging design, these awards have been held for twelve years.

Like the online magazine, the competition is also designed exclusively for packaging design.

It was an excellent result for the Croatian studio, with the label and packaging design among approximately 1,700 entries from 27 countries, the most entries in the history of the competition.

The awards of this competition celebrate unique, great ideas and their excellence, and highlight the best in packaging design around the world, raising awareness of the immense value of well-designed brand packaging and its power.

The awards ceremony was held on May 23 at the Hynes Center as part of a three-day HOW Design Live event taking place in Boston.

Five days earlier, in addition to Dieline, the Šuran Wines project was awarded at another major American festival, the Art Directors Club New York (ADC).

(Photo credit: Dejan Hren)

This festival celebrates the best of creativity in advertising, digital media, graphic design and publication design, as well as experiential and spatial design, photography, illustration, fashion design, all the way to packaging and product design.

The ADC Award highlights the best creatives since 1920, and this year’s 101st edition of the awards ceremony was held live at New York’s Gotham Hall on May 18, as part of Creative Week, an eminent festival that glorifies the permeation of art advertising.

The basis of the studio’s innovative idea in the design of the packaging of this wine lies behind the most important characteristics in its production. Namely, grapes are treated only with natural preparations, which increases the microbiological activity of the soil.

(Photo credit: Dejan Hren)

This activity, in turn, is presented through layers of soil, while microorganisms are shown in maximally reduced letters that form a quote from Italian scientist and activist Carlo Petrini.

(Photo credit: Dejan Hren)

The text that calls for environmental awareness is invisible to the naked eye, so a magnifying glass is integrated into the lid so that the user can read it.

(Photo credit: Dejan Hren)

Placing at the very top of both festivals, the creative solution of the studio stood alongside the biggest brands such as Pepsi, Xbox, KFC, Orea, Johnnie Walker and others.

“We are proud that our work has been recognised in both American festivals. We have invested a lot of effort in this project in order to, in addition to creative solutions, find technical ones that have materialised our idea. Special thanks to the client who trusted us and supported us in the process of creating this solution,” said creative director of the studio, Anselmo Tumpić.