Croatian craft brewery wins marketing award in USA for retro branding
- by croatiaweek
- in Food & Wine
(Mali Div Craft Brewery)
Breweries, Designers and Agencies from Around the Globe Recognized in global awards program
(NEW YORK) A small Croatian craft brewery has picked up an award at the prestigious 2022 Craft Beer Marketing Awards (CBMAS) “Crushie” which were announced at the Craft Brewers Conference in Minneapolis, MN.
Mali Div Craft Brewery from Osijek won a Platinum “Crushie” Award for best use of retro branding.
The retro branding for the family craft brewery, which is named after the legendary Renault, was done by Symbol.
“The logo design follows the oxymoron in the name, while the labels depict moments of pleasure in situations when your means of transportation fails you,” Symbol said on its website.
(Mali Div Craft Brewery)
The CBMAS is the only global awards competition to recognize and celebrate the importance of craft beer artwork, culture, retail marketing and design efforts as a key to success in this highly competitive marketplace.
“We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries from around the world in every category,” said CBMAS Co-Founder Jim McCune, “More than 500 Judges from around the world had their work cut out for them this year. Critiquing nearly 40 Categories for each of 5 Global Regions. The Judges had it tough, they really had to split hairs!”
The CBMAS have grown dramatically since its founding in 2019. This year a judge panel of over 500 industry professionals from over 24 countries around the world have evaluated entries in over 40 categories from around the globe.
