Concept brand Mojati brings the most beautiful of the Croatian islands with its new summer collection
- by croatiaweek
- in Business
Bracelets, short-sleeved shirts, oversized sweaters, socks, beach bags, pendants for mobile phones and keys, and scented candles are the focus of the collection
ZAGREB, 29 July 2022 – After presenting their unique summer collection called “Život uzme, Mojati vrati” (Life takes, Mojati returns) last year, inspired by the Croatian islands, design concept brand Mojati decided to complete the new collection this season with innovations that represent an ideal souvenir from the Adriatic coast and call it “Sve bi seke nosile Mojati”(All sisters would wear Mojati).
The focus of this collection is bracelets, white short-sleeved shirts, blue oversized sweaters, socks, beach bags, pendants for cell phones and keys, and scented candles.
And considering the great interest, the brand’s design team has added new islands to its offer – Pag, Cres, Lošinj, Mljet and Vir. The collection now includes a total of 16 Croatian islands.
The novelty in the offer compared to last year’s collection is certainly the socks that come in three sizes, and whose central motif is hand-stitched, embroidered islands.
There is also a popular summer accessory, mobile phone pendants whose beads glow in the dark and thus resemble fireflies. Mojati completed the collection with key chains that change colour depending on the light under which they are viewed, reminding them of the shine and shimmer of the Adriatic Sea.
Each piece of jewellery and clothing from the collection represents the island from which it draws inspiration, in a way that reflects what is specific to that particular destination, so that everyone could take them and carry with them memories that will last even when the long, warm summer has passed.
In cooperation with local natural cosmetics brand Melli Aromatica, Mojati also have designed scented, aromatherapy candles that will bring a touch of specific scents to every home that can only be felt on the islands of Hvar, Vis, Brač, Zlarin, Lokrum and Murter. The candles come in a specially designed box, which makes them an ideal gift from these summer destinations.
The “Sve bi seke nosile Mojati” collection is available through the web shop, with free delivery for orders over HRK 350. You can find out more about the collection and the brand on the official Mojati Instagram and Facebook.
About the Mojati brand
The Mojati brand concept was created in 2017, as a project of two best friends with big dreams and endless ideas whose goal today is to capture good vibes from all over the world and store them in one Mojati product. The founders of the brand are architect graduate Jelka Margarita Bogdanić and law student Ira Pećarević, and the team was later joined by design student Karlo Jelić. Today, Mojati is a recognised brand on the Croatian market with a loyal audience and big plans for the future.