Croatian design: Speeza (Spiza) restaurant opens in Kentucky, USA

Speeza (Photo: Zambelli Brand Design)

Croatian design is delivered to the USA, but this time with the transmission of Mediterranean culture. In Kentucky, Americans will hear about “Spiza”.

Rijeka, Croatia – May 23, 2023 – Zambelli Brand Design, a leading design agency based in Rijeka, Croatia, is proud to announce a successful collaboration with Speeza Restaurant, a newly opened Mediterranean street food concept in the US state of Kentucky. 

This collaboration included the creation of an interesting visual identity that perfectly reflects the spirit of Mediterranean culture, but at the same time appeals to the American market.

(Photo: Zambelli Brand Design)

Speeza, founded by a person deeply connected to Mediterranean culture, offers a unique culinary experience that presents traditional Croatian, Greek and Lebanese cuisine in a modern concept adapted to the American market.

Zambelli Brand Design had the privilege of working closely with Speeza Restaurant to develop their brand strategy, verbal and visual identity, as well as a comprehensive brand manual for future brand development and franchises. The collaboration aimed to realize the founder’s vision, combining Mediterranean culture with the preferences of the local market.

The center of the visual identity is the brand name “Speeza”. Derived from the Dalmatian slang term “Spiza”, meaning a delicious meal or food, the name was given a unique stamp by replacing the letter “i” with the double letter “ee”, creating a memorable and recognizable name.

(Photo: Zambelli Brand Design)

The typographic logo is inspired by three Mediterranean elements: a hand that symbolizes hospitality, a small fish that represents a Mediterranean specialty, and an olive leaf that symbolizes freshness and natural ingredients that are the central part of Mediterranean cuisine.

(Photo: Zambelli Brand Design)

(Photo: Zambelli Brand Design)

To reflect the brand’s commitment to healthy and delicious offerings, Zambelli Brand Design has developed a color palette inspired by the vibrant shades of the Mediterranean. The olive green color dominates as the primary color, evoking the brand’s connection with nature and the Mediterranean way of life.

(Photo: Zambelli Brand Design)

(Photo: Zambelli Brand Design)

In addition to the visual identity, Zambelli Brand Design created a number of additional graphic and aesthetic elements that accompany consistent brand communication. These elements are inspired by the rich Mediterranean and Balkan culture, including the textures of traditional tablecloths and illustrations of local fruits and vegetables.

(Photo: Zambelli Brand Design)

(Photo: Zambelli Brand Design)

Also, Zambelli Brand Design played an important role in designing brand packaging, bags and takeaway packaging, including cups, boxes and paper bags. The agency also contributed to the creation of a unique and well-designed digital menu for the restaurant, and proposed interior details that reflect the brand’s Mediterranean identity and create a pleasant and relaxing atmosphere for guests.

(Photo: Zambelli Brand Design)

Speeza is a brand that brings the Mediterranean street food experience to Kentucky, capturing the essence of Mediterranean cuisine and culture. With a distinctive visual identity, healthy and delicious offerings, and a welcoming atmosphere, Speeza is set to become a favorite destination for food lovers in Kentucky and beyond.

(Photo: Zambelli Brand Design)

About Zambelli Brand Design:

Zambelli Brand Design is a leading design agency based in Rijeka, Croatia. With a passion for creating engaging brand experiences, Zambelli Brand Design specializes in developing visual identities, brand strategies and comprehensive design solutions for clients worldwide.