Tourism Minister Selling Croatia in China

Croatia’s Tourism Minister Darko Lorencin has met with China’s leading tour operators in Shanghai on Tuesday during his official visit aimed at attracting investment and tourism to Croatia from Asia…

Lorencin met with airline, media and travel agent officials who present Croatia as a destination in China. Lorencin, who is in the country to advance relations between the two nations, also met with Shanghai’s Deputy Mayor Tu Guangsha and the Director of Foreign Affairs for China Fu Jihong. The interest from the Chinese in Croatia as a destination is growing rapidly and Lorencin hopes to cash in on the fact that the Chinese are all year round travellers and generally avoid the heat of the peak summer.

To coincide with Lorencin’s visit to China, a ‘Sell Croatia’ workshop organised by the Croatian and Slovenia Tourist Boards will be held.  From Shanghai Lorencin will fly to Beijing, where he will visit the international tourism fair COTTM, where Croatia again will be presented.Last year around 43,000 Chinese visited Croatia, growth of 30% from 2012.