‘Croatia – The Mediterranean As It Once Was’ to be the Slogan that Once Was

The Croatian Tourist Board are set to retire its famous ‘The Mediterranean as it once was’ slogan…

The successful slogan used to spearhead Croatia’s international tourism campaign over the last few years is about to be the slogan that once was. The Croatian Tourist Board are on the look out for a new slogan and branding as it heads into its campaign for 2015. Around 20 million euros will be spent on re-branding, international PR and strengthening and repositioning Croatia as a tourist destination next year.

“We are on the look-out for a big idea, one creative solution which will tell the story of Croatia and where an association to Croatia will be in the logo and slogan. We will start the process these days by announcing an international competition for the best idea, slogan and then the logo will adopt to the campaign,” said Minister of Tourism Darko Lorencin.