Croatia voted best 7-day trip destination in 2024

Omiš

As part of the Travel News Market, the most significant business tourism event in Stockholm, Sweden, Croatia has been named the best destination for seven-day trips in 2024.

This recognition is based on research conducted by the professional magazine Travel News and Nordic Bench, who declared the best destinations in several categories.

“Another accolade for Croatia confirms that we have had a very successful tourist year, achieving excellent results in many markets. These positive results and trends are the best foundation and introduction to the upcoming year, which will be very challenging. However, awards like these confirm that Croatia will continue to be a significant player on the tourism map of Europe,” said Kristjan Staničić, director of the Croatian Tourist Board (HTZ).

The survey was conducted among 1,500 Swedes across the country to determine their priorities when choosing vacation destinations. Three categories of travellers were identified: those seeking value for money, those prioritising safety, and those preferring luxury travel.

In the “Affordable Week” category, awards were given for the weekend destination of the year, the seven-day destination of the year, and the long-haul destination of the year (distant markets).

Croatia secured the title of the most affordable seven-day destination for 2024, competing against countries and destinations such as Mallorca, the Canary Islands, Cyprus, Turkey, Bulgaria, and Albania.

“This recognition, coming after another successful season, indicates that we continue to be recognised in this market and are in people’s focus, giving us hope for another successful season. It is particularly pleasing that this result came directly from potential guests we count on in the future and that we have positioned ourselves as a desirable destination in the minds of the Swedes,” emphasised Vedran Sušić, director of the HTZ Representative Office for Scandinavia.

Croatia was represented at the Travel News Market by the HTZ Representative Office for Scandinavia, which participated in numerous meetings with partners and the media.

The Travel News Market Event brought together tour operators, airlines, travel agencies, travel planners, MICE experts, and providers of various services from around the world. Over 150 exhibitors participated, more than 1000 meetings were booked, and numerous seminars were held.