Croatian ABC fresh cream cheese expands into markets across Europe

(Photo credit: Belje)

After establishing a leading position on the local Croatian market, ABC fresh cream cheese continues its expansion into markets across Europe. 

The selected range of products from Croatia’s Belje company is currently available in ten European countries, and starting this month, sales will begin in the markets of Hungary, Spain, and Malta. 

The entire range of ABC cheeses has already been delivered to retail chains in Hungary, with deliveries of initial quantities to Spain and Malta currently underway.

Jurica Belle, the Sales and Marketing Director of Belje, highlights that ABC cheese is Belje’s most important export product.

(Photo: Belje)

Regarding the new export markets, he says, “We are simultaneously working on export potentials in Europe and North America, where we are present in the United States and Canada. Entering the Hungarian market was a logical step for several reasons. From our Dairy Factory in Beli Manastir, it is only about ten kilometres to the Hungarian border, which enables us to have fast and easy distribution. Last year, the Croatian coast was the most popular destination for Hungarians, who are loyal guests and for whom the Adriatic is synonymous with the sea, so we have a significant number of consumers who are already familiar with all the flavours of ABC cheeses. In the markets of Spain and Malta, we apply completely different sales strategies because their consumers are yet to become acquainted with the flavours of our products, so we are focused on presenting the top quality of ABC cheeses made from domestic milk from Belje’s farms.”

Jurica Belle (Photo credit: Belje)

At the end of last year, the packaging of ABC fresh cream cheeses was redesigned, and the new visuals further emphasised the simple yet perfect taste achieved with just three ingredients: milk, cream, and a pinch of sea salt.

ABC fresh cream cheese continues its expansion into markets across Europe.

The authentic simplicity is precisely one of the important reasons for the broad acceptance of ABC cheese by consumers of all generations in various markets, coupled with the unique production technology, which ensures the freshness and flavour retention of the product, representing an important prerequisite for the export expansion of ABC cheese, the company said in a statement.