Croatian Juice Brand Expanding in Middle East & North Africa

Juicy (image: Juicy/Facebook)

Owners of the Croatian fruit juice brand Juicy have presented their range at one of the world’s biggest and most influential foord & hospitality fairs in the United Arab Emirates.

Stanić Beverages Hrvatska are presenting their Juicy products at the Gulfood fair, which is being held at the Dubai Trade Centre. Over 5,000 exhibitors from all over the world have attended the fair which closes on Thursday.

The company’s products – Juicy 100% juice (orange, apple and pineapple ) and Juicy Nectar Cranberry – have been available on the market in the United Arab Emirates since 2015.

(photo: Juicy/Facebook)

Juicy’s drinks are available at a number of well known spots in Dubai, including Cipriani, Blue Marlin Ibiza, The Act, Roberto’s and Dubai Creek Golf & Yacht Club.

Attending the fair in Dubai has been important for the company, allowing it to meet with perspective clients.

“We have our products available on the market in the UAE and we are at the moment registering our products for the Qatar and Saudi Arabia markets. Our aim is to cover the entire MENA region (Middle East & Africa) and achieve our mid-term plan of exporting 10,000,000 litres a year,” Svjetlan Stanić, CEO of Stanić Beverages Hrvatska told agrobiz.hr.

Gulfood fair in Dubai (image: Gulfood)

Stanić says the MENA market, which consists of around 380 million people, is very lucrative with a high consumption of juice per capita with one of the reasons being that alcoholic beverages are almost not available.

“Juicy juices are premium quality juices, which our consumers have recognised in this market. Quality control is very strict and products must pass numerous tests to meet high standards and regulations. We are proud to say that Juicy juices meet all the requirements,” Alen Hrković, Director of Export, added.

“Juicy fruit juices are the product of the knowledge and experience of Europe’s best experts in making fruit juices from ripe, healthy fruit. They are of proven quality and can satisfy the daily nutritional requirements for a healthy and properly functioning body. Our juices are completely preservative free,” the company says on its website.

The Juicy brand has been present on the market since 1999, and is the market leader in Croatia and Bosnia-Herzegovina on the premium fruit juice market.