Croatian Juice Expanding into China

Croatian brand to expand into China (photo: Juicy / Facebook)

Owners of the Croatian fruit juice brand Juicy have presented their range at one of the biggest and most influential food & hospitality fairs in Asia.

Stanić Beverages Hrvatska presented their Juicy products at the SIAL China Fair in Shanghai, which was attended by thousands of potential partners, buyers, and distributors from over 70 countries in the food and hospitality industry.

Juicy was the only Croatian brand present at the fair as it now looks to confirm its distribution partner to export to China, Poslvoni.hr reports.

Juicy (image: Juicy/Facebook)

“After the successful opening of the MENA region (Middle East and North Africa), with a focus on Dubai, Stanić Beverages Company continues with a strong development of its export strategy and plans to enter the Asian market”, said Svjetlan Stanić, owner and CEO of Stanić Beverages, the second largest Croatian beverage producer.

“At the Shanghai Fair, we made a number of contacts with potential suppliers and started the process of selecting the appropriate distributor for the most copious regions in China, namely Shanghai, Beijing, and Nanjing, which together make up 47% of all consumers in China. It is interesting to note that as many as two-thirds of the world’s population lives in Asia, it is an exceptionally large market and consumers who value European products. That is why, in China, we see great potential for our brand 100% of Juicy natural juices.”

(photo: Juicy/Facebook)

The company’s products – Juicy 100% juice (orange, apple, nd pineapple ) and Juicy Nectar Cranberry – have been available on the market in the United Arab Emirates since 2015.

Juicy’s drinks are available at a number of well-known spots in Dubai, including Cipriani, Blue Marlin Ibiza, The Act, Roberto’s and Dubai Creek Golf & Yacht Club.

The Juicy brand has been present on the market since 1999, and is the market leader in Croatia and Bosnia-Herzegovina on the premium fruit juice market.