Croatian studio wins The Best Brand Awards 2023 for First Coffee brand design

by croatiaweek
July 24, 2023
in Business

(Zambelli Brand Design)

Rijeka, July 24, 2023 – Zambelli Brand Design, a leading company in strategic branding and visual identity design from Rijeka in Croatia, has been awarded The Best Brand Awards 2023 for Excellence in designing the brand identity of First Coffee.

The Best Brand Awards is a global competition that recognizes exceptional achievements in the field of branding and visual identity design. Through their work on the First Coffee brand, Zambelli Brand Design achieved outstanding success and received this prestigious recognition.

The award reaffirms the studio’s excellence in creating unique brands that stand out in the market.

(Zambelli Brand Design)

The First Coffee brand is an innovative blend of coffee and concept, to be distributed through pop-up and corner stores. The brand’s goal is to offer consumers a unique coffee experience in an environment where interaction with the brand is limited and brief. Hence, the visual design of the brand became a crucial element in conveying this narrative.

(Zambelli Brand Design)

At first glance, the First Coffee brand logo features a rooster symbolizing the morning – everyone’s favorite time of day to enjoy a cup of coffee. However, upon closer inspection, a keen observer will notice a hidden detail – the number “1” accompanied by the abbreviation “st” – 1st.

(Zambelli Brand Design)

This prestigious award is another addition to the accolades earned by the Rijeka-based studio. So far, they have won three A’design Awards for product packaging design and creating unique visual identities. Their work has been featured multiple times in esteemed professional publications such as Logo Lounge, Take me Away, and Packaging Structure books.

(Zambelli Brand Design)

“I am particularly thrilled that the design we created for a local brand has received the Best Brand Award. This confirms that our dedication is equal when working for both foreign and domestic clients and projects,” said owner Anja Zambelli Čolak.