Croatian Tourism Seeking Bids For New Strategic Marketing Plan

The Croatian Tourism Board (HTZ) has advertised an international tender for the design of a Strategic Marketing Plan for Croatian Tourism for the 2014-2020 period, a period in which Croatia aims to become a top 10 world tourist destination.

Interested applicants have until 29 May to submit their submissions for the project which is estimated to be worth around 525,000 euros. HTZ say that the new Strategic Marketing Plan for Croatian Tourism should define in detail the overall framework of the strategic and operational activities in terms of brand strategy, marketing strategy for products, marketing communications, public relations, development and improvement of marketing infrastructure, product development and marketing support for underdeveloped tourism areas.