David Bowie’s ‘Life on Mars’ Inspires 800 Runners to Visit Pag Island
- by croatiaweek
- in Sport
For the second year in a row, the Pag Island Trail & Trekk: Life on Mars was successfully held on the Croatian island of Pag last weekend.
The name of the race – Life on Mars – is dedicated to the late David Bowie’s 1970s hit ‘Life on Mars’ because of the similarity the stoney island has with Mars or the moon and is used as marketing to attract competitors from around Europe to race in unique conditions.
At the starting position, on the riva in Metajna, the race started with Bowie’s ‘Life on Mars’ beaming out of the PA system.
This year around 800 competitirs from all over Croatia and Europe took park in the race in three categories – Light (6 km), Active (14 km) and Challenger (25 km).
The winners in the light category were Ivan Rizner and Klara Baksa, in the Active category the winners were Danijel Vidusic and Tamara Moguljak, whilst Marijan Butorac and Ana Ruzic took out the Challenger category, HRT reports.
The Tourist Board of Novalja and Pag have positited the Pag Island Trail & Trekk – Life on Mars as a new tourist product in the adventure tourism sector. The unique nature of the island makes it a special experience for competitors.