Friendly Fire: First Croatian gaming franchise opens in Mexico

Friendly Fire in Mexico  (Photo: Supplied)

Is another Croatian franchise on its way to global success? The company has signed agreements for 30 locations in Mexico, and they say this is just the beginning.

ZAGREB – September 25, 2023 – Friendly Fire, the leading Croatian brand of gaming cafes, has opened its first of 30 signed franchises in Mexico City, Mexico. The first franchise location opened on Friday, September 22, attracting over 500 enthusiastic gamers to the grand opening event.

This significant step marks the continuous growth and expansion of the brand that began its journey in Zagreb in 2017.

Friendly Fire in Mexico (Photo: Supplied)

Up to this point, Friendly Fire has successfully franchised its business model in Bosnia and Herzegovina and Austria, amassing a community of nearly 100,000 users. By signing a master franchise agreement for Mexico, the brand is opening doors for at least 30 new establishments throughout Mexico, laying strong foundations for its presence in Latin America.

Friendly Fire in Mexico (Photo: Supplied)

“This major milestone is the result of our ongoing work and the vision of further global expansion of our network. Friendly Fire aims to become synonymous with top-notch gaming experiences worldwide,” said founder and CEO David Kosir. He added that negotiations are underway to expand into additional markets, but details remain confidential at this time.

Friendly Fire in Mexico (Photo: Supplied)

The esports industry is experiencing exponential growth, with the current market value standing at $3.96 trillion and expected to reach $5.5 trillion by 2027. Friendly Fire plans to leverage this growth dynamic, positioning itself as a leader in an industry experiencing an annual growth rate of 8.21%.

Friendly Fire in Mexico (Photo: Supplied)

Friendly Fire in Mexico (Photo: Supplied) (Photo: Supplied)

Andrija Čolak, co-founder and chief franchise business advisor, emphasizes that Friendly Fire has all the prerequisites to become the next Croatian global franchise phenomenon. “With exceptional return on investment and straightforward operational management, Friendly Fire is poised to achieve significant global success,” Čolak said.

Friendly Fire in Mexico (Photo: Supplied)

By opening in Mexico, Friendly Fire not only strengthens its position in the gaming industry but also achieves a historic milestone, becoming the first Croatian franchise to establish a presence in Mexico.

Friendly Fire in Mexico (Photo: Supplied)