Honda Film New Honda Civic Commercial in Croatia
- by croatiaweek
- in Business
Japanese car manufacturer Honda have filmed its latest commercial for the new Honda Civic – Type R concept in Rijeka, Croatia, the Ministry of Transport reports…
“Scenery from the commercial will be seen all over the world. This project will be great tourist promotion for the city of Rijeka, the Primorje-Gorski Kotar County and Croatia,” the Ministry said, adding that one of the criteria in selecting the destination for the commercial was the attractiveness of the location.
Honda Europe, based in London, organised the project and selected Rijeka out of a number of possible locations. The advert was shot on a section of the Rijeka Bypass, between the junction of St. Kuzam and Križišće, also on the attractive road which runs along the edge of Bakar Bay, as well as on the main D-404, which connects Rijeka port terminal with Draga on the Rijeka highway.
Over 200 people from the UK, Netherlands and Slovenia took part in the commercial filming in Croatia which took place very early in the morning or late at night. (pics: Ministry of Transport)