MIRET: “We are changing the paradigm of how shoes are made”

by croatiaweek
April 4, 2022
in Business

Hrvoje and Domagoj Boljar (Photo credit: Domagoj Blažević)

The co-founder of Croatian company MIRET believes they are changing the paradigm of how shoes are made.

Brothers Hrvoje and Domagoj Boljar are behind the hit environmentally sustainable sneaker brand MIRET which launched on the market two years ago. MIRET ecological sneakers are produced from a number of natural materials, including hemp, kenaf, cork, cotton, corn, jute, eucalyptus, natural rubber, tree cellulose and 100% New Zealand wool.

Since launching, MIRET has won a number of awards and attracted investors from all over the world and Domagoj says the company’s approach is unique where it puts ecology ahead of everything else.

“When you look at a regular shoe, it is either made from natural leather or from various types of materials that are basically oil derivatives like sponges, polyester, synthetic rubber and artificial leather, all of these materials are oil based and are basically plastic which end up polluting the sea and earth,” Domagoj told the All Things Croatia Podcast, saying that MIRET uses products in their shoes which are as close to nature as possible and are 97% bio-based.

(Photo credit: Katarina Zlatec)

On the podcast, Domagoj reveals that MIRET is the global forerunner for eco-shoes and says they are changing the paradigm of how shoes are made.

“We want to show not only to consumers, but also other industry players that a shoe made from natural materials can look nice but be durable and have a minimum effect on the environment.”

You can listen to the full podcast HERE where Domagoj also talks about the “Hollywood moment” that kicked it all off, Croatia’s position within eco-friendly matters, what they have planned in the future and more.