Museum of Illusions: A Croatian Success Story

(Photo: Museum of Illusions)

ZAGREB, 8 Jan (Hina) – The Museum of Illusions, an original Croatian concept combining entertainment and education, recorded its most successful year business-wise in 2023, which also saw the opening of the biggest museum in this chain, in Las Vegas.

The Museum of Illusions is the biggest and fastest-growing chain of private museums in the world, with over 45 locations in 25 states on four continents.

The museums have attracted over ten million visitors around the world and expansion remains in its focus, notably in Western Europe and the United States, the museum has said.

The project of last year’s opening in Las Vegas was managed by a team from Zagreb. This corporate business model was applied last year also to open the franchise’s museums in Charlotte, Atlanta, Minneapolis, Denver and Pittsburgh.

(Photo: Museum of Illusions)

In the US, there are new franchise museums also in Austin, Houston, Montreal and Scottsdale, and in Europe, they are located in Marseille and Bordeaux. New locations are scheduled to be opened in San Diego, Cleveland, Seattle and Copenhagen.

(Photo: Museum of Illusions)

Last year, the Museum of Illusions won the silver award in the International Brand category at a renowned competition in Brussels, at which it was also nominated in the Best European Franchise category, which was the first time one franchise was nominated in two categories.

The exhibits for all museums are created in Croatia by a research and development team.