New Croatian cosmetics brand takes a conscious approach to ingredients and skin

(Photo: Marija Gasparovic)

Already on the first visit to the website of the new Croatian brand WOOD Cosmetics it becomes clear that this is not another marketing ploy that tries to attract the widest possible range of new customers, but a new approach to beauty and care which reaches deeper than the surface of the skin we nurture on a daily basis.

The beauty promoted by WOOD Cosmetics stems from an honest and ethical approach to our own skin, but also to the world and the nature we are surrounded by. Such an approach encourages slowing down the daily rhythm and raising awareness of the rituals by which we act on our inner and outer beauty.

“The task of our brand is much more than just selling beauty products. Our priority is to give you self-confidence regardless of the current condition of your skin, and at the same time find cosmetics that help you do that,” it is stated in their description.

Although this philosophy contradicts the usual consumer approach of the beauty industry, it is the first step in achieving the long-term goal of the brand – a completely transparent way of production as an imperative and recognisable synonym for loyalty and confidence of future customers.

“I myself went through major problems related to facial skin. I have been working on this topic for years, trying to find a solution and alleviate problematic skin conditions that have hindered my self-confidence and normal life,” Ana-Marija Šarić, the founder of the brand, begins her story.

(Photo: Marija Gasparovic)

“Focusing on scientific papers and professional literature, I turned the accumulated experience and knowledge into a successful combination of the highest quality ingredients poured into glass bottles. I gathered a team of professionals, primarily biochemists, who finalised the formulas according to my instructions,” she adds.

The result of many years of research and work is the creation of a new brand on the Croatian market, whose products are created by carefully controlled processes in small and selected series of the highest quality natural ingredients that keeps skin radiant and healthy.

(Photo: Marija Gasparovic)

The WOOD COSMETICS cosmetics line consists of a total of five products.

In the first place stands out the elixir composed of an abundance of active ingredients contained in the “Forest Rain” V + A Face Serum.

“For this serum, we can say without a doubt that due to its complex formula and ingredients that focus on different skin problems at the same time, it replaces six other products in the same category,” explains Ana-Marija.

Thus, it simultaneously: (1) hydrates, (2) enriches with antioxidants, (3) regulates sebum, (4) reduces hyper-pigmentation, (5) promotes skin regeneration and (6) enhances elasticity by reducing wrinkles. It is a formula that contains vitamin C, niacin-amide, green tea extract and hyaluronic acid.

(Photo: Marija Gasparovic)

In second place is exfoliation as an integral part of modern trends in beauty routine, contained in the form of the inevitable exfoliating toner with fruit acids and rose water hydrolates – “Rosewater radiance” AHA toner.

Ideal in conjunction with other products, it removes dead skin cells and lowers skin pH. This creates an unfavourable terrain for bacteria which, along with dead skin cells, are one of the main causes of acne.

The line also includes richly nourishing “Forest Awakening” oil, “Forest spa” day and night moisturising face cream, and oat and clay mask “Green Forest”.

(Photo: Marija Gasparovic)

A common feature of all these products, with high quality ingredients and carefully selected formula, is their ability to respond to the needs of combination skin, leaving the possibility of adapting to the individual needs of users.

In a number of terms that, in addition to high-quality ingredients and successful formulas, characterise the brand, the notion of ethics also stands out.

“We care about guarding the planet we walk on, and all our lives on it. If you decide on another brand of cosmetics that bases its business on related principles, we will be as grateful as if you chose us,” explains Ana-Marija Šarić.

(Photo: Marija Gasparovic)

“In addition to the care and well-being of your skin, this project also focuses on preserving the planet while reducing the harmful effects that the production of preparations has on flora and fauna. And this is not just one of the items that sounds good in marketing, this is our noble goal,” she adds. 

In addition to being all vegan, they are controlled imports from the EU without animal testing, and with a respectful approach to the origin of the ingredients and the work ethic of the employees involved in the whole process.

(Photo: Marija Gasparovic)

A novelty on the Croatian market is the refill system, in which users of WOOD cosmetics have the opportunity to return their empty packaging in order to refill it, and thus preserve the cycle of sustainability that we strive for. 

Part of the money from the sales goes to the Boranka afforestation project, and the drinking water project for endangered areas of charity: water.

(Photo: Marija Gasparovic)

“I’m not selling you cosmetics. I invite you to join the vision that your daily decisions directly contribute to a better life on our planet,” Ana-Maria concludes.

More details about the brand and offers can be found on the website.