Popular TV Series Helps Aid Swedish Invasion on Brač Island

The filming of a hit Swedish TV series on the island of Brač last year has helped an influx of tourists from the Scandinavian nation this summer…

This summer there has been a considerable increase in the number of tourists from Sweden to the Dalmatian island of Brač. Apart from the local tourist board implementing a number of effective marketing activities, one major factor in the rise has been the recent filming of popular Swedish TV series “Piratskatten hemlighet” (Christmas in the Sun) on the island.

The series, which was shown on national TV station SVT in December last year and followed by over 1 million viewers, has been a tradition on television in Sweden since the 1960’s. Last year was the first time that the series was filmed outside of Sweden. The series featured the adventures of two elementary school students who came to the island of Brač for Christmas with their families.

“Piratskatten hemlighet” (Christmas in the Sun) filmed on the island last year

In June there was 6,192 overnight stays created by tourists from Sweden, as well as 4,025 from Norway. In the first 6 months of 2015 the popular town of Bol on Brač had recorded 7,841 overnight stays from Swedish tourists. In the same period last year that number was 5,800.