Promotion of Croatia’s most famous national dish part of world campaign

Štrukli by Maja Danica Pecanic

ZAGREB, 23 April 2020 – The Croatian National Tourist Board (HTZ) has joined in on a campaign launched by the World Tourism Organization (UNWTO) with the aim of promoting gastronomy as an important part of tourism and the overall tourist offer. This gastronomic project is part of a major #TravelTomorrow campaign that seeks to highlight the fundamental and enduring value of tourism, including the culinary heritage of UNWTO member countries.

As part of the project, each country will highlight its most famous national dish, which will be promoted through UNWTO’s official website through video material, photos, and original recipes. The richness and diversity of Croatian gastronomy will be presented through Zagorski štrukli, a traditional specialty of Croatian Zagorje.

Štrukli by Maja Danica Pecanic

“At the moment, it is extremely important to maintain visibility and presence in our broadcast markets, and we do this through daily enhanced activities under the unified tag of the #CroatiaLongDistanceLove campaign. Global actions, such as the latest UNWTO gastronomic campaign, are an additional way to directly promote Croatia through millions of homes around the world through a favourite traditional dish whose preparation skills are entered in the Register of Intangible Cultural Heritage of the Republic of Croatia,” said Croatian Tourist Board Director Kristjan Staničić.

In the video that Croatia participates in the campaign, the process of making Zagorje štrukli or štrukli is presented, whose popularity has spread from the Croatian Zagorje to other parts of Croatia, and today is one of the trademarks of Croatian gastronomy. At a time when the coronavirus virus pandemic has hit the tourism sector hard, the UNWTO aims to show how its culinary heritage gives people a strong sense of belonging and brings a touch of local flavours to their homes to keep the dream of future travel alive.

Samobor strukli by Ivo Biocina

Croatia is part of WTTC and ETC promotional campaigns

The Croatian National Tourist Board will also join the #TogetherInTravel  campaign by the World Travel and Tourism Council (WTTC), a global tourism authority representing the private sector and destinations in all parts of the world. The goal of this campaign is to highlight the importance of tourism worldwide by encouraging interaction by sharing promotional material in the form of videos and photos with the common tag #TogetherInTravel. 

“With our participation in this project, we are promoting Croatia and supporting the entire world tourism industry,” said Director Stanicic, adding that HTZ, in addition to several European tourism organizations, will also participate in a major promotional project to be carried out by the European Travel Commission (ETC), through the promotion of several types of tourism products such as nature and outdoors, as well as creative cities, history and cultural heritage.