Successful Croatian watch brand celebrates 10th anniversary

by croatiaweek
July 6, 2020
in Business

URBAN WATCH mark 10 years (Photo credit: Rina Marcelic)

There are few who have not heard of URBAN WATCH, a Croatian brand that has loyal customers on all continents and whose name in all languages is synonymous with unique, high quality, and minimalist designed watches.

The story began back in 2010, with the vision of two young people who were already thinking outside the box and with the help of new online technologies and social networks laid the foundations of one of the most successful small Croatian brands.

(Photo credit: Rina Marcelic)

“To celebrate the first 10 years of existence, this year we opted for a complete design and business makeover. Our trademark has undergone a complete redesign in line with the new business philosophy as well as two new collections that differ from those of previous years.

(Photo credit: Rina Marcelic)

The biggest novelty lies in the names of the collections from 2020, with which we incorporated a grain of originality and thus connected them with the origin of the brand, which is Croatia. Thus, the new collections bear the names of our unique city in the south of Dalmatia, Dubrovnik, and our largest and most beautiful peninsula of Istria. In this way, with our watches, we want to arouse interest in our country among people from all over the world and indirectly invite them to visit us and see for themselves the beauties that can only be found here.

Dubrovnik (Photo credit: Rina Marcelic)

The new campaign was filmed in Dubrovnik in collaboration with young and promising Croatian models and photographers, and we believe that this whole story is also a small contribution to the promotion of our country.”