Surf’n’Fries becomes first Croatian brand at Formula 1
- by croatiaweek
- in Business
(Photo: Surf’n’Fries)
F1 Grand Prix visitors in Jeddah will get to enjoy Croatian fries.
It has been confirmed that Surf’n’Fries will be an official food vendor at the F1 Grand Prix in Jeddah, taking place from April 18 to 20, 2025.
Rijeka, April 14, 2025 – Croatian franchise brand Surf’n’Fries is celebrating another remarkable achievement – this year, it will participate at the prestigious Formula 1 event in Jeddah, Saudi Arabia, from April 18 to 20, 2025.
This marks the first time a Croatian brand is present at such a global spectacle, further confirming the international success and reputation Surf’n’Fries has built over 16 years of operations.
Surf’n’Fries, known for its innovative approach to the fast-food segment – particularly its fries served in original packaging – has operated in over 20 countries worldwide to date.
“This is a big moment for us. Formula 1 gathers millions of viewers and the most iconic global brands – being part of that ecosystem shows that we’ve earned the opportunity to stand alongside globally recognized names,” said Denis Polić, co-founder of Surf’n’Fries.
“We’re especially proud that thousands of event visitors will get the chance to try our product and experience a Croatian brand at one of the world’s biggest sporting events. A huge thank you to our franchisee in Saudi Arabia – this wouldn’t be possible without them,” added Andrija Čolak.
The collaboration with F1 event organizers in Saudi Arabia is the result of Surf’n’Fries’ growing presence in Middle Eastern markets.
(Photo: Surf’n’Fries)
The brand is increasingly seen as a desirable partner for festivals, events, and permanent hospitality locations thanks to its efficiency, unique unit design, and high standards of food quality.
At the Jeddah Grand Prix, Surf’n’Fries will operate two mobile units specifically designed for high-traffic events like Formula 1, enabling fast service for a large number of guests while maintaining full product quality.
This collaboration opens new doors – both for further expansion in the Saudi market and for future participation in global sports events.
(Photo: Surf’n’Fries)
Founded in 2009 in Rijeka, Surf’n’Fries continues its mission of spreading the Croatian street food spirit around the world – this time, on the fastest and most dazzling stage of all: Formula 1.
