The pioneering fitness centre in Croatia with a different approach

by croatiaweek
January 23, 2024
in Business

Body & Mind - a pioneering fitness centre in Croatia

Body & Mind – Igor Blazincic and Mirela Anic (Photo: @DearLeaderJoe, Flash.hr)

Body & Mind, a training and diagnostic centre founded in the Croatian capital of Zagreb, represents a pioneering fitness centre in Croatia, offering a comprehensive approach to health and fitness.

In an interview with the founders Igor Blazincic and Mirela Anic, they shed light on their journey, unique business concept, and the importance of their diagnostic and training programs with Flash.hr.

Overcoming Challenges

Despite facing economic crises and the recent pandemic, Body & Mind’s founders, driven by passion and determination, navigated their challenges without relying on external financial support.

Their journey began in 2003 when the fitness scene in Zagreb lacked individualised approaches and intelligent training methods.

Body & Mind (Photo: @DearLeaderJoe, Flash.hr)

Innovative Fitness Concept

The initial idea for Body & Mind was inspired by experiences in Toronto, emphasising an individual approach, diagnostic-based training, and the integration of mind and body.

Over the years, the Igor and Mirela refined their concept, creating a system that combines the latest scientific knowledge with kinesiology diagnostics, professional specialisation, and a unique client relationship.

Body & Mind (Photo: @DearLeaderJoe, Flash.hr)

“A new dimension of fitness was created through our continuous learning and reflection, rich work experience in over 26 years of experience, in top sports and recreation. We are so convinced of the uniqueness of this business concept at the global level, that we entered the franchise project more seriously,” they said.

Breathing Programs

Body & Mind places a significant focus on breathing programmes, recognising that proper breathing is foundational to physical and mental health.

Their programs address various aspects such as stress reduction, improved sleep, increased focus, and enhanced energy, benefiting individuals from diverse backgrounds.

Body & Mind (Photo: @DearLeaderJoe, Flash.hr)

Diagnostics and Individualised Approach

Contrary to the one-size-fits-all approach, Body & Mind believes in the uniqueness of each person. Their modern diagnostic lab assesses posture, movement, breathing, and other vital biomarkers to tailor fitness programmes for both recreational athletes and sports professionals.

Igor Blazincic (Photo: @DearLeaderJoe, Flash.hr)

Pilates and Movement Philosophy

While some may question the emphasis on Pilates, Body & Mind sees every movement as valuable, promoting balance, strength, and agility. Their philosophy encompasses various training methods, acknowledging the transformative potential of each movement.

Body & Mind (Photo: @DearLeaderJoe, Flash.hr)

Clientele and Services

Body & Mind caters to a diverse clientele, including athletes like Mario Hezonja and health-conscious individuals. The centre offers individual and group training sessions, with prices reflecting the quality and uniqueness of their services.

Body & Mind (Photo: @DearLeaderJoe, Flash.hr)

Importance of Movement and Training

Highlighting the role of movement and training in health and longevity, Body & Mind encourages individuals to find optimal ways to incorporate physical activity into their lives. Despite the challenges of time, the centre provides expert guidance to ensure effective and tailored workouts.

Body & Mind (Photo: @DearLeaderJoe, Flash.hr)

Nutrition and Supplements

Igor and Mirela emphasise the significance of training over diet while acknowledging the importance of nutrition for overall health. They advocate a balanced and varied approach to eating and incorporate essential supplements like plant proteins, collagen, vitamins, and minerals into their daily routine.