TV Audience Records Smashed

The 2014 FIFA World Cup in Brazil is not only breaking records on social media, but is also smashing TV audience records around the world, according to figures from the Platform for European Promotion of TV….

Croatia’s 3-1 loss to hosts Brazil in the opening match of the tournament held the record on social network twitter for being the most tweeted event ever tracked with more than 12.2 million tweets featuring the hashtag Bra v Cro. The record was beaten on Saturday however, when the Brazil v Chile match attracted more than 16.4 million tweets.

Croatia’s opening match versus Brazil saw a record 42.9 million Brazilians tune in to watch, with 81.3 per cent of Croatians watching on TV in Croatia. In the UK 11,2 million viewers watched the match, making it the most watched opening match of a World Cup since statistics began. Elsewhere, USA’s opening match of the tournament was the highest-rated match ever to be shown on ESPN, with more than 11 million viewers tuning in, whilst Belgium’s victory over South Korea was the most-watched match (5.1 million) ever on Belgium TV. (pic: Uvijek Vjerni Facebook)