Zagreb Tourist Board App Wins Award in France

Photo credit: Marko Vrdoljak, Zagreb Tourist Board

The Zagreb Tourist Board has won the Best Digital Award for Zagreb Be There application, developed in co-operation with the agencies Bruketa&Žinić OM and Brlog, at the first European Tourism and strategy Festival, in the French town of Rueil Malmaison…

Prizes were awarded in 5 categories (Print Media Award, Audiovisual Media Award, Events Strategy Award, Digital Media Award, Merchandise Award), and in the competition were 30 cities from 20 countries.

‘Zagreb Be There’ also recently won the MIXX award for the best mobile application at the Festival of market communications “Days of communication”, held in April in Rovinj.

Seeking to further foster these positive trends, Zagreb Tourist Board presented in London last week a special edition of “Time Out Zagreb” magazine on 120 pages. This is the continuation of cooperation between Zagreb Tourist Board and the publisher “Time Out Group Ltd.” which began in 2007, and the magazine offers exclusive articles dedicated to the history of Zagreb, monuments, gastronomy, nightlife, shopping and everyday lifestyle of city streets and squares.

According to the Zagreb Tourist Board figures, in May the Croatian capital marked a 10% increase in arrivals and overnight stays than in May 2014. There were a total of 104,915 arrivals and 174,782 overnights, and the most numerous guests came from South Korea, USA, Germany, China and Italy.

In the period January to May 2015, a total of 324,055 arrivals was recorded, which is 13% more, and there were 570,871 overnight stays, which is 12% more than in the same period last year. In the first 5 months, there were 14% more foreign guests (248,865 arrivals) with 12% more overnight stays (430,475) and the majority of arrivals were made by visitors from South Korea, Germany, Italy, the USA and Bulgaria.